WHAT IS OPTIMUM PERFORMANCE?

What IS Optimum Performance?
by John Assaraf

This question raises different responses from different people.
It causes people to ponder issues like:

- Have you ever thought about how much better you could be doing in your business?
- How about your career?
- What about your relationship with someone you love?
- How about the state of your health right now?

One or more of these areas most often needs a little more attention in day-to-day life. But there seems to be so much to do, so much to accomplish if 'more' is the focus.

Here’s a secret: the quest for more is a trap. It never stops. But the positive side is this: Optimum Performance is about playing life at the highest possible level, reaching our fullest potential.

Now the question is: if people are so full of potential, though, why are most not living up to their potential in every area of life? For some very good reasons that make perfect sense, take a look at desire, passion and fun.

DESIRE, PASSION & FUN

Do you remember when you were a kid and all you wanted to do was play? What was one thing you loved to do that you could do for hours and never want to stop? Then ask yourself why.

For most, it was probably because it was fun and exciting, and you felt good doing it. It made you happy and you never wanted to stop doing it until you dropped.

Of course, who couldn’t get hurt running, playing and challenging life once in awhile? But the reward of having fun, feeling free and the sense of accomplishment was worth the price. Youth are born natural risk takers.

But later on what happens? And why is it relevant to optimum performance?

Well, part of the reason you enjoyed what you did was the 'positive feedback' you received from others. The other more important part is because it was what you wanted to do. It didn't really matter how 'good'
you were. The 'how good' was secondary to just having fun.

It was the times you chose to do what you wanted that was the most fun and exhilarating. It wasn't when someone else said you needed to do or should do something.

Optimum performance can only truly be achieved when 'all of you' is in the game. And life is just a game. You loved playing as a kid and it's time to start playing again.

Just going through the motions in your relationship is so mediocre and not fun. Working in a job or career that you tolerate is not fun. Not earning the income you want is not fun. Not having the energy or health you want is not fun.

What's NOT FUN in your life right now?

So the real question you are now faced with is this...do you want to have fun again? Do you want to play?

How great would the results be in each area of your life if it were fun again?

Well it can be...and will be!

Do not confuse having fun with not putting in effort. You will achieve results in every area of your life in direct proportion to the effectiveness of the effort you put in, not the effort. Do not confuse activity with results.

In the coming months my focus will be to help you think about why you are getting the results you are in your life right now and how to significantly enjoy yourself more, so that the results are the by-product of having fun and doing what you love and want to do.

The game of life is about choosing what you really want. The real trick in having more is in becoming more and having fun. It is natural to grow and become more, when we do what we love and what we want.

Optimum performance is about doing the 'right things' really well.

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JOHN ASSARAF is the author of The Street Kid's Guide to Having it All, (a New York Times bestseller), and one of the experts featured in the film and book The Secret, which he helped launch into a worldwide phenomenon through appearances on Oprah, Larry King Live, The Ellen DeGeneres Show, Anderson Cooper 360° and other major media outlets. John has also founded and/or led successful companies in real estate, Internet software, personal development and business coaching.

John is one of the Marshall Goldsmith (pictured right) School of Management's Distinguished Thought Leaders. He has a unique passion for quantum physics and neuroscience, and teaches people how to apply findings from these disciplines to achieve success in business and in life. His latest company is OneCoach, which helps entrepreneurs and small-business professionals grow their revenues so they can achieve financial freedom and live extraordinary lives.

[John Assaraf will be joining the outstanding group of nine presenters from The Secret coming together at UCLA for The Law of Attraction Prophets Conference July 20-22. John will also be getting together with Joe Dispenza of What The BLEEP Do We Know!? in Miami June 15-16, 2007.]

Bob Proctor & John Assaraf on the Ellen DeGeneres Show

This was aired on 1st December 2006, three months before the launch of the Secret Science of Getting Rich program. Great pre-publicity for a surefire product!


For 40 years, Bob Proctor has focused his entire agenda around helping people create lush lives of prosperity, rewarding relationships and spiritual awareness.

Bob Proctor knows how to help you because he comes from a life of want and limitation himself. In 1960, he was a high-school dropout with a resume of dead-end jobs and a future clouded in debt. One book was placed in his hands - Napoleon Hill's Think and Grow Rich - which planted the seed of hope in Bob's mind. In just months, and with further support from the works of Earl Nightingale, Bob's life literally spun on a dime. In a year, he was making more than $100,000 and soon topped the $1 million mark.

Bob then moved to Chicago to work for his real-life mentors, Earl Nightingale and Lloyd Conant. After rising to the position of Vice President of Sales at Nightingale-Conant, he established his own seminar company. Bob Proctor now travels the globe, teaching thousands of people how to believe in and act upon the greatness of their own minds.


John Assaraf is an international best-selling author, speaker, and consummate entrepreneur. As a teenager plagued by low self-esteem, John risked the potentially fatal consequences of a turbulent lifestyle—a lifestyle which could have easily led either to jail or to the morgue. In his quest to overcome his challenges and fulfill his desire to live a purposeful and meaningful life, he discovered a unique passion for brain research and quantum physics as it related to achieving success in business and in life.

His expertise in helping organizations and individuals achieve success has landed him on Larry King Live, The Ellen DeGeneres Show, ABC, CBS and NBC television worldwide. In addition, John recently made his cameo appearance in the new hit movie The Secret, which can be viewed at www.onecoach.com/secret.

In the last 20 years, he has built four multi-million dollar companies including growing RE/MAX of Indiana to over 1500 sales associates, who collectively generate over $5 billion a year in sales, and are paid over $120 million in commissions yearly.

With Bamboo, a recent start-up that raised $25 million in financing, John developed the marketing strategy and sales team that generated over $30 million in revenues within 12 months. Bamboo then merged with Ipix and went on to become the world’s leading provider of imaging infrastructure for the Internet, including managing the scaled imaging infrastructure for companies such as eBay.

John is now putting his experience and knowledge to use as the Founder of OneCoach, a company committed to helping entrepreneurs and professionals grow their small business revenues so they can achieve financial freedom and live extraordinary lives.

His personal passions are his family, spirituality, exercise, cooking, travel, and helping entrepreneurs understand how to incorporate the psychological and strategic sides of building a successful business and life.