This is it, folks. Here's where I get off!

Much as I appreciate my former son-in-law's efforts to initiate me into his high-flying world of supercharged entrepreneurship and his dream of unbounded success, I realize - having attended Bob Proctor's launch of the SGR program in Malaysia - it's not my scene. I look around at the people who are drawn to these events and seminars - and, although I can sense the good intentions in all of them, I can't help seeing them as a flock of seagulls, constantly thinking about fish... fish... and more fish.

So I've been seriously contemplating deleting this blog. But perhaps there are a few items in here some of you may find useful, so I've decided to keep it online. However, this is my final blogpost. I won't be updating Secret Science from now on.

Let's just say I've checked out Bob Proctor's Science of Getting Rich program and it's not something I can feel passionate about. No doubt it's an impressively packaged portable seminar, and some people have put an incredible amount of effort into getting it in the market.

The study materials are extremely well designed and of high quality - and it certainly does a good job promoting the Law of Attraction as a way of life. However, for the techniques taught to really work, one has religiously apply the principles.

That's the rub. I'm not a religious person and am, in fact, averse to religions.

I've spent the greater part of my life deprogramming myself from all belief systems. Why would I now choose to install another belief system - no matter what it calls itself - even if it promises me everything a human being could possibly desire in life?

I enjoy producing things: music, books, DVDs, great meals, whatever. But when it comes time to marketing myself and my products, I find it tedious in the extreme. Some people are just natural-born hustlers. Take Marcus (my son-in-law) for instance: within three weeks of signing up for the SGR program he sold enough units - just by sending out a bunch of emails - to recoup whatever he paid plus at least an additional $10,000 in pure profits.

My former son-in-law the self-made multi-millionaire is surrounded by high-flyers like himself who wouldn't hesitate to fork out $2,000 - just to bring a smile to his face! And that's because the majority of his friends are inclined to spend a lot more than $2,000 on a weekend of fun - whether flying to Costa Rica for a tan or Phuket for a massage.

I believe in live and let live. It's purely an aesthetic choice that I'm attracted to what's natural rather than what's artificial. For example, I value getting a warm greeting from a stranger because he or she likes my aura; I'd sense it immediately if they smiled at me only because they can see I'm a big spender.

I've never traveled first-class in my entire life. First of all, I've never worked for a big corporation long enough for them to send me on a business trip; and I've always believed in living frugally. Even with a billion bucks in my bank account, I'd hesitate paying $10 for a cup of coffee in a branded location when I know I can get an even better cup of coffee 200 yards down the street for $1.

My daughter just returned from a vacation at an exclusive beach resort in the Philippines where she paid $15 for a glass of orange juice. Deep down in my heart, I know that this sort of lifestyle is out of whack with the natural universe. It leaves too large an ecological footprint and perpetuates a socioeconomic hierarchy wherein rank is acquired through financial status. I've seen how extremely rich people spoil their kids who can't help growing up as brats. Some remain brats their entire life - just look at Dubya.

Some of my friends tell me they have a plan: they'll work themselves to the bone for 10 years and make a huge pile. Then they can be free to master their own destinies and help everybody around them, set up charitable foundations, and so on. Hate to say this, folks, but that's a total fantasy ungrounded in reality.

The energy system is a closed loop. The more you pile on your plate the less remains on the table for those who haven't arrived for dinner. You believe in infinite abundance, you tell yourself; more food will soon be delivered from the kitchen, so there's plenty where that came from. Well, this may be true - but only up to a point.

The overfed are often undernourished in other areas of their being. Those who are out there grabbing as much money as they can while they can usually don't have enough time to sit down and engage in intelligent conversation. And when they're on vacation they just want to put their feet up, order a champagne bucket, and admire the view - they don't want to discuss heavy topics (like how come the IAEC has never been allowed to inspect Israel's nuclear arsenal or who orchestrated the 9/11 false flag operation and subsequent cover-up).

Lack is the shadow side of greed. So Bono and Sting with all their money can afford to play philanthropists and world-saviors, establishing foundations to preserve the rainforests or feed the war orphans. Bill Gates can pump millions into subsidizing the pharmaceutical companies so Africans can afford AIDS medication. There are days when I think this sort of lifestyle would really suit me. Hell, I'd love to be David Bowie for two or three months!

However, just about every problem you see around you is the result of human egotism, greed, and insensitivity. Empires are built by individuals consumed with megalomaniac visions and endowed with monomaniacal determination bordering on religious fervor. Such individuals may be admirable in their own way - but few are known for their wisdom. Becoming enlightened and living consciously doesn't require that you be a member of the Billionaires Club. Indeed, it gets harder and harder to feel empathy when you're too well padded and insulated from raw reality.

This is why I'm not over-the-moon about the phenomenal success of Rhonda Byrne's movie, The Secret, and the growing popularity of her book. The message, simply put, is just too glossy.

Anyway, I've rambled on enough. I just wanted to conclude this blog with a final message - but to go any deeper into the subject would require a 50,000-word essay. Even if I did write that essay, the ones who really ought to read it probably never will, simply because my name isn't Deepak Chopra. But, as they say at McDonald's, "Have a nice eternity!"

Why this blog has been so quiet...

I created the Secret Science blog when my son-in-law generously bought me into the SGR program. He believes in that old adage: "Give a man a fish and he eats for a day; teach him to fish, and he'll never go hungry!" Well, it so happens I only recently began to realize I had a deeply embedded prejudice against "rich folks."

Most of my life I've looked up to people in the arts - writers, musicians, filmmakers, dancers, acrobats - not people in business. In fact, I felt a barely concealed revulsion for those who knew only how to make money and nothing else. Bankers were to me the scum of the earth, parasiting off the energy of other lifeforms with their usurious, penurious habits.

So I figured it was time to deprogram myself of voluntary poverty - and if anyone could help me get on the fast track of financial success, it had to be Bob Proctor and his enterprising friends.

However, after several blogposts I realized I wasn't completely sure what I was getting involved in. Was it really just another MLM type get-rich-quick scam? My son-in-law said I was in on the early wave and stood a good chance of harvesting the first rush of excitement over this new program, riding on the wave of The Secret's phenomenal popularity. Now, this guy is a natural-born entrepreneur who started his business from scratch during the worst recession in 1997. In ten years he's built a veritable empire with branches all over and a multi-million dollar turnover. I was gobsmacked when he nonchalantly announced, less than three weeks after we both signed up for SGR, that he had made $10,000 from sales, which more than covered his capital investment for both of us! Well, therein lies the big difference between us: his friends are all into LIFESTYLE and spending $2,000 on a whim is no big deal - why, they easily spend that amount every weekend. My friends, however, would have to borrow money to pay for such a program - if they were convinced it works. The only way I could possibly convince them was to get absurdly rich myself within the next six months.

After the third month I had to acknowledge that neither my head nor my heart was fully enthused about selling the SGR program - or any other product, for that matter.
My passion lies in making music, making people think and feel, making love, making movies... not selling! That's right... my interest in the "law of attraction" and Rhonda Byrnes began to flag. It all began to smell a bit funny to me - like some hustler had just spray-painted over a rusty car in the hope of selling it at a higher price than it was worth.

Finally, I had to admit... the people I had met at Bob Proctor's pep talk weren't exactly the sort I'd enjoy hanging out with - they were all so DRIVEN!!! So utterly obsessed with MONEY!!! And I must confess I find it well nigh impossible to IGNORE the shit flying around. I can tune it out of my reality for a few hours a day... but I hear stuff going on around me and I can't help pulling my head out of the sand occasionally to see what's going down... I mean, when there's a robber in your house, it ain't easy to beam love at the whole world and say, "Everything's perfect!"

Oh well... I'm halfway through Wallace D. Wattle's little green book and I've heard about two hours of the mp3 lectures... don't have any quarrel with the material, but
it ain't really the sort of fare I'm accustomed to. It's like trying to acquire a taste for corporate brochures as staple reading!

I'll report back when I've finished Wallace's book.

Bob Proctor presents "The Secret Science of Getting Rich"!

"We need to make a game out of making money. There is so much good we can do with money. Without it, we are bound and shackled and our choices become limited." - Bob Proctor


Bob Proctor ranks among the world's best-known motivational speakers. I caught him in action at the Prince Hotel, Kuala Lumpur, on 13 March, when he unveiled the Secret Science of Getting Rich seminar to a packed conference hall. Kudos to Brian Wong and his whizkid internet marketing team, MindValley, for a brilliant job impeccably done. It's no mean feat that Brian and MindValley were able to persuade Bob Proctor and his associates to enter a joint venture with them with just one presentation in the U.S. a few weeks ago. The sneak preview at the Prince Hotel was organized within a week = and they succeeded in getting a full house! Bravo, Brian, Vishen, and Michael - you guys are a damn good ad for the program!

Bob Proctor & John Assaraf on the Ellen DeGeneres Show

This was aired on 1st December 2006, three months before the launch of the Secret Science of Getting Rich program. Great pre-publicity for a surefire product!


For 40 years, Bob Proctor has focused his entire agenda around helping people create lush lives of prosperity, rewarding relationships and spiritual awareness.

Bob Proctor knows how to help you because he comes from a life of want and limitation himself. In 1960, he was a high-school dropout with a resume of dead-end jobs and a future clouded in debt. One book was placed in his hands - Napoleon Hill's Think and Grow Rich - which planted the seed of hope in Bob's mind. In just months, and with further support from the works of Earl Nightingale, Bob's life literally spun on a dime. In a year, he was making more than $100,000 and soon topped the $1 million mark.

Bob then moved to Chicago to work for his real-life mentors, Earl Nightingale and Lloyd Conant. After rising to the position of Vice President of Sales at Nightingale-Conant, he established his own seminar company. Bob Proctor now travels the globe, teaching thousands of people how to believe in and act upon the greatness of their own minds.


John Assaraf is an international best-selling author, speaker, and consummate entrepreneur. As a teenager plagued by low self-esteem, John risked the potentially fatal consequences of a turbulent lifestyle—a lifestyle which could have easily led either to jail or to the morgue. In his quest to overcome his challenges and fulfill his desire to live a purposeful and meaningful life, he discovered a unique passion for brain research and quantum physics as it related to achieving success in business and in life.

His expertise in helping organizations and individuals achieve success has landed him on Larry King Live, The Ellen DeGeneres Show, ABC, CBS and NBC television worldwide. In addition, John recently made his cameo appearance in the new hit movie The Secret, which can be viewed at www.onecoach.com/secret.

In the last 20 years, he has built four multi-million dollar companies including growing RE/MAX of Indiana to over 1500 sales associates, who collectively generate over $5 billion a year in sales, and are paid over $120 million in commissions yearly.

With Bamboo, a recent start-up that raised $25 million in financing, John developed the marketing strategy and sales team that generated over $30 million in revenues within 12 months. Bamboo then merged with Ipix and went on to become the world’s leading provider of imaging infrastructure for the Internet, including managing the scaled imaging infrastructure for companies such as eBay.

John is now putting his experience and knowledge to use as the Founder of OneCoach, a company committed to helping entrepreneurs and professionals grow their small business revenues so they can achieve financial freedom and live extraordinary lives.

His personal passions are his family, spirituality, exercise, cooking, travel, and helping entrepreneurs understand how to incorporate the psychological and strategic sides of building a successful business and life.